100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.

74% of users play fantasy sports 1-3 times a week, with the majority playing once a week and 20% of the respondents reported playing more than five times a week, says a report on the online gaming industry in India.

There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.

'Banning Bollywood films will mean a paucity of content to keep the multiplexes and theatres running profitably.'

Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.

The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.

With the introduction of the single window clearance provision, pre-production windows are expected to reduce significantly. Not only will it have an impact on the operational cost of the film, it will also allow studios to release films faster.

'Perhaps there is a greater understanding of small town India amongst our stars today than earlier.'

India has a history of successful mascots. The adorable Amul Girl has been gracing hoardings with topical punch lines. And Maharaja, launched way back in the 1940s, continues to represent the Air India with a new look since 2015.

In 2018, KBC failed to make it to the top 5 shows list, Indian Idol featured on the same thrice.

The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.

'It was a rare year when all three Khans -- Shah Rukh, Aamir, and Salman had a release each -- failed to deliver.' 'The performance of their films at the box office reflected the dwindling magnetism of the star when it came to getting people to the theatres.'

All distribution platforms can move their subscribers to the new framework by February 1.

The Trai order is expected to change how consumers pay for cable or DTH services. This will result in disruption within the TV viewing market.

Trailers are key to the way an audience perceives a movie and hence a big part of the lifecycle of a movie.

Trade estimates pegged the Hindi version collection at Rs 210 million -- a commendable performance for a dubbed film.

The India-Australia series comes at the end of the calendar year, in a quarter when most brands are close to the end of their advertising budgets.

'For the first couple of years, it is about building the league.' 'We are positive that the quality of matches will attract eyeballs.'

'He resonates more with the youth which is always something brands want.'

When brands look at cricket, India's male cricketers are an obvious choice.